Headed to SXSW Interactive in Austin, Texas

I'm on my way to SXSW Interactive in Austin, Texas.  Lots of Rackers are out there already.  In case you didn't hear, we announced some big news yesterday--that Robert Scoble and his business partner Rocky are now Rackers. 

For those of you not familiar with him, here is some info.

Here is the TechCrunch article that just hit.

And here is a blog post from Lew on why we're doing this.

Follow me on Twitter @pamatthe for more updates.