It's official. Mailtrust is out. Rackspace is in. Another part of our history is behind us.
So what's next? How do I feel about all of this? Is it time for me to move on?
These are the questions I've been getting more and more of lately. I guess that's typical for an entrepreneur that sells his or her business to the man.
The truth is, I'm more excited and engaged than ever. I believe in our mission, our purpose, and our people. Sure there are some things I have to deal with these days that I didn't have to deal with back in the day. But I'm learning what to ignore, what to sidestep, and what to bulldoze right through. The pros certainly outweigh the cons.
I was actually one of the main people and certainly the biggest activator (activator is my #1 strength) behind this project. I really believe in the brand unification. Rackspace is a strong brand. We need to leverage that and contribute to it where we can. I'm excited about both of those opportunities.
Some might wonder if we've lost our identity. I think we've gained a much more powerful one.
Cool post! My thoughts... there is something to be said about creating niche/specialty sub-brands. In our industry (Web development) for instance, there are companies that "only do Real Estate Web sites." There's a perceived value in that too (a brand that "only does email"). Sure these companies do work in other industries, but under a different name.
This is not that, however. I think this move will foster new business for both RS and the Email & Apps div. -- especially converting those hosting their own email on RS dedicated servers to "Email & Apps" customers.
Cheers! Matt http://www.zgraph.com
Posted by: Matt Fehrmann [Zgraph] | May 22, 2009 at 09:52 AM